Why Research?

Research can contribute to the success of non-profits in many ways. Here are a few examples:

Donor research: How do donors perceive your organization?  Are they satisfied with the value they receive from their support? Why did they decide to support? Are they likely to renew? What might cause them to increase their gift? Are they open to becoming involved in a planned giving program? What methods and frequency of communication do they prefer? Major donors are a particularly important segment to understand.

Lapsed donor research: Why did they decide to support? Why didn’t they renew? What might cause these donors to renew? Do they still have a positive opinion of your organization, its services and mission?

Perceptual Research: How do the community, constituents, stakeholders, and clients perceive your organization? How do they identify its strengths, weaknesses, and opportunities? What influences their awareness and perception of your organization? Do their views of your mission, branding and image match those that your organization puts forth?

Web site usability: Can visitors easily find what they need? How many clicks are required to get to the most sought-after information about your organization? To make a contribution? What other information might make the site more useful? How might site visits be increased? What would users change about the site?

Capital Campaign research: Where are potential donors? How do they view needs of the organization and the objectives of the campaign? Test Case Statements to find the most effective approach.

Idea generation for new services and/or sources of revenue: Generating more revenue and finding new sources of funding are always a high priority. Are there new ways that the organization could better serve its constituents and the community?

We will custom design your project to meet your needs and objectives. Call us at (719) 541-5374 and we’ll be happy to explain how professional research can assist your organization and its mission.